The Boutique Salon of the Year winner excels at client service and makes both customers and staff feel welcome and special. They are innovative and work seamlessly with their services and environment to create a customer experience that is second to none. They have a sound business knowledge, are motivated and professional.

The winner has an ongoing, quality employee program as well as an understanding of the importance of policies and procedures. They demonstrate their point of difference from the competition and an understanding of what sets them apart.