HISTORY OF ASPYA
In 2002, De Lorenzo set out to create an exclusive salon program that would reward and recognise its loyal clients; those who embrace and promote the De Lorenzo way of life.
It is a program that delivers tangible business strategies and salon support to assist in achieving growth for you, our member salons, and reward you, our loyal clientele.
With this vision, the ASPYA (pronounced ‘aspire’) program was born.
THE FACE OF ASPYA
The ASPYA Program has been created to give substantial benefit and support to salons that choose to build their future with De Lorenzo – those who embrace and promote the De Lorenzo way of life. These special salons have the exclusive advantage of working with the De Lorenzo brand and fellow outstanding salons that form the ASPYA Salon Program. As a member of the ASPYA Program, you will have access to innovative, fresh ideas and vital business tools to help you succeed in today’s competitive market environment.
The De Lorenzo brand encapsulates a unique sense of pride. It strives to continually build on its past, create memorable moments in the present and deliver on the best for the future. The desire to consistently improve on product offerings is essential to the strength and reputation of the brand. As a result, stylists and clients are rewarded with a brilliant product and service that is second to none. ASPYA members can celebrate and be part of this success as we enter a new chapter. ASPYA members are invited to be part of a new wave of inspiration.
This delivers on the De Lorenzo ethic of constantly creating something new and the desire to be an inspiration in the industry. This is what is on offer for ASPYA members – a new fresh new look, enhanced and innovative services all backed by an Australian owned brand that is top of it’s class and truly inspirational.